CD Baby Direct Mail

Direct mail. Sometimes all of us underestimate possibilities and power of direct mail. I’d say because its free and available to everybody. Here is good ‘sample of direct mail power: Online company CD Baby ( e-commerce, specialized in selling independent authors  music) decided to change mail that follows purchase. Instead of usual: “Thank you….blah…blah…” they changed into:

“Your CD has been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure
it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CD into the finest gold-lined box that money
can buy.

We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved ‘Bon Voyage!’ to your package, on its way to you, in
our private CD Baby jet on this day, Wednesday, June 30th.

I hope you had a wonderful time shopping at CD Baby.  We sure did.
Your picture is on our wall as ‘Customer of the Year’.  We’re all
exhausted but can’t wait for you to come back to CDBABY.COM!!

Little bit of creativity immediately went viral and generated huge traffic. Money comes along, of course..Way to go CD Baby!

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